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Title
Text copied to clipboard!Employer Brand Manager
Description
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We are looking for an Employer Brand Manager to lead the development and execution of our employer branding strategy. This role is critical in shaping how our company is perceived by current and potential employees. The ideal candidate will be a creative and strategic thinker with a passion for storytelling, talent attraction, and employee engagement.
As the Employer Brand Manager, you will collaborate closely with HR, marketing, communications, and recruitment teams to create a consistent and compelling employer brand narrative. You will be responsible for identifying and promoting the unique aspects of our company culture, values, and employee experience across various channels, including social media, career websites, job boards, and internal communications.
You will also lead initiatives to measure and improve our employer brand perception, using data and feedback to refine messaging and campaigns. This role requires a deep understanding of branding principles, digital marketing, and talent acquisition trends. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
Key responsibilities include developing content strategies, managing employer brand campaigns, organizing employee advocacy programs, and ensuring alignment between internal culture and external messaging. You will also monitor employer review sites, conduct competitor benchmarking, and provide insights to senior leadership on brand performance.
This is an exciting opportunity for someone who wants to make a tangible impact on how our organization attracts and retains top talent. If you are passionate about building a strong employer brand and creating meaningful employee experiences, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement employer branding strategies
- Collaborate with HR and marketing teams to align messaging
- Create and manage content for career pages and social media
- Monitor and analyze employer brand performance metrics
- Organize and promote employee advocacy initiatives
- Manage relationships with external branding partners
- Conduct market research and competitor analysis
- Ensure consistency in employer brand messaging
- Support recruitment marketing campaigns
- Gather employee feedback to improve brand perception
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, HR, or related field
- 3+ years of experience in employer branding or related roles
- Strong understanding of branding and digital marketing
- Excellent written and verbal communication skills
- Experience with social media and content creation
- Ability to manage multiple projects and deadlines
- Strong analytical and problem-solving skills
- Familiarity with employer review platforms (e.g., Glassdoor)
- Creative mindset with attention to detail
- Team player with strong interpersonal skills
Potential interview questions
Text copied to clipboard!- What experience do you have in employer branding?
- How do you measure the success of an employer brand campaign?
- Describe a time you improved a company’s brand perception.
- What tools do you use for content creation and analytics?
- How do you align internal culture with external messaging?
- What strategies do you use to engage employees as brand ambassadors?
- How do you stay updated on employer branding trends?
- Describe your experience working with cross-functional teams.
- What challenges have you faced in employer branding?
- How do you handle negative reviews on employer review sites?
